We are architects of innovation, trailblazers technological
advancement, and partners in your success. As a dynamic and forward
We are architects of innovation, trailblazers technological
advancement, and partners in your success. As a dynamic and forward
The Global Smart Technology (GST) group of companies is a recognized leader in the field of e-Governance, leveraging its expertise in technology to transform the administrative functions of governments and organizations across the globe. By developing and implementing advanced technology solutions, GST plays a pivotal role in helping governments, public institutions, and organizations modernize and streamline their operations. Through its innovative approach, GST is not just about providing...
It’s fascinating to see how DeepSeek currently seems to be everywhere on our social media feeds throughout the last couple of days. Unsurprisingly, it’s now sparking a mix of excitement and anxiety across the industry. For some, it’s a revolutionary breakthrough. For others, it’s raising serious concerns (and the deep correction in most tech stocks on NASDAQ on January 27th only confirms that). The big debate: Whether DeepSeek is truly better than what OpenAI, Anthropic, or others have achieved. The internet is still split over which model outdoes the others. Some early tests do indicate that DeepSeek R1 manages to outscore its peers on some of the testing benchmarks.
03/02/2025
Creating a successful social media app begins with a clear understanding of its purpose and the audience it intends to serve. This step is crucial, as it lays the foundation for all subsequent decisions in the app development process. First, you need to pinpoint the primary goal of your app. What specific need or problem does it address? Is it meant for sharing photos, connecting professionals, discussing hobbies, or something else entirely? This objective should resonate with potential users and offer them a compelling reason to choose your app over existing options on the market. When narrowing in your target audience, consider factors like age, location, interest, and online behavior. Are you targeting young adults or working professionals? Is the app designed for a local community or a global connection? Don’t try to become the next Facebook. Saying your social media app is for “everyone” will be a recipe for disaster—as this approach often results in the app appealing to nobody at all. Instead, try to corner a specific market and fill a need for those users. Use tools like surveys, focus groups, and social media analysis to gather insights about your target audience. What are their likes and dislikes? How do they interact with current social media platforms? What are they missing in existing apps that your app can provide? This research will help you tailor your app to meet the specific needs and desires of your target audience. Step 2 – Establish a Unique Selling Proposition (USP) and Strategy Differentiating your app in the competitive social media landscape is vital for capturing attention and building a user base. A unique selling proposition (USP) is what sets your app apart from others, making it unique and appealing to your target audience. Your USP could be a novel feature, a unique approach to social interaction, or a specific focus that addresses a particular need or interest. To help you brainstorm and help you further understand this concept, here are some potential USPs to consider for your social media app: A social media platform dedicated to connecting local artists and art enthusiasts. A social networking app that focuses on real-time, location-based social networking for event discovery. Social media with advanced privacy controls for users concerned about online security. A social network app with built-in language learning tools and cultural exchange opportunities. Niche social media apps for pet owners, eco-conscious and environment awareness networks, social activism, etc. An app with a focus on mental health with features promoting positive online behavior and well-being. Integration of augmented reality for innovative content creation. A community-driven social platform where content is solely generated and moderated by users. Each of these USPs addresses specific needs or interests, providing a clear reason for users to choose your app over others. These are just a handful of examples, but there are literally thousands of different ways to approach this. One real-life example is the social media app Daylyy. Created with BuildFire, Daylyy sets itself apart from the crowd with a USP that focuses on authenticity.
02/08/2024
The year 2024 marks a huge milestone for The Executive Centre. In the 30 years since Paul Salnikow opened the doors of his first flexible office space in Hong Kong, we have grown to 36 cities, now providing 4.5 million sq.ft. of collaborative workspaces for over 48,000 Members. To mark the occasion, we invited Paul for an interview to get his insights on leading TEC, building client relationships, and shaping the future of the modern workplace. Who inspired you to become an entrepreneur? It’s cliche, but true - my dad; he has an interesting background. His family was Russian nobility and after the Revolution in the last century they became refugees. They moved to Yugoslavia at that time and then during the Second World War they emigrated to Argentina where he met my mother. They got married and moved to New York where he got a job with IBM and built up a successful career. As a kid, growing up with a lot of change and challenges instilled a drive for grasping opportunities and making things work. Travelling and being raised surrounded by global perspectives, I developed the need for stimulus. I feel that there’s always been restlessness in me. I feed off the stimulus that occurs by seeking out opportunities and trying to react to them.
01/08/2024
Building artificial intelligence (AI) systems involves more than learning how to perform a specific task from data; it requires a strong data foundation and infrastructure architecture. This foundation, as my colleagues have said on this blog many times, assists organizations large and small as they scale the Ladder to AI. As CDO of this great company, I spend a lot of time architecting data plans for our expansive global enterprise that spans 170 countries. As we grow, and as our data volumes grow, it was only natural that we would increasingly rely on the predictive, automated, and truly cognitive capabilities of AI to help manage and extract as much value from these volumes as we could. And we’re doing just that. And we’re getting more recognized for it. In fact, a unique aspect of the CDO discipline is camaraderie, not only within an organization, but with peers in other organizations and across industries. A real yearning exists in this particular circle of CxOs to learn from those who are succeeding in particular areas. Call it a penchant for best-practices, or a collective response to the global imperative to better manage and mine this great new resource called data. Perhaps nowhere is this attitude more prevalent than at our bi-annual CDO Summits. These gatherings, which continue to grow in size, are busy with conversations, presentations, and meetings all about the best way to manage, exploit and secure our data. Continuing in that spirit, I am excited to announce the formation of the AI Enterprise Accelerator, a collaborative cross-enterprise initiative that builds on IBM’s own internal AI transformation. This new service is designed to help data leaders ramp up quickly with solutions and processes that were used to spark our own successes here at IBM. The Accelerator melds three critical components to accelerate the journey to becoming an AI enterprise: The invaluable feedback garnered from Chief Data Officers (CDOs) at our CDO Summits and other industry events. At its core, this initiative is designed by CDOs, for CDOs; IBM’s own experience across technology, data, organization, and business process transformation; IBM’s extensive investments in AI, global deployment resources, and competencies to streamline and accelerate transformation. The AI Enterprise Accelerator offers foundational models for clients to replicate. These models serve as examples of where and how AI-transformed business processes can generate value and zero in on these five topics: Data strategy. We start with understanding the business strategy. Then, we create a data strategy that aligns AI and data resources accordingly. This is the compass for all future data-driven AI initiatives. AI Enterprise Data Architecture. We illustrate a multi-cloud architecture and associated workflows that offer seamless integration and movement of data across AI and analytic workloads — the bedrock of an AI enterprise. Automated Metadata Generation. We describe the value and know-how of generating metadata automatically using deep learning and natural language understanding, including the technical system specifications and business process workflow. Data Privacy. We demonstrate the value in deploying AI resources and automation that address data privacy regulations, such as GDPR. Also included is a governance, security, communication and automation framework for current and future data privacy regulation compliance. AI Applications, which include (but are not limited to): AI Sales Enablement. A 360° view of clients with AI-powered seller recommendations used across the enterprise as the single truth for client insights, coupled with insights about products delivered through an AI-powered chatbot; Contractual Insights. Use annotators and machine learning for proactive client contractual relationship and expansion management; Risk Insights. Use AI to identify how natural and other disasters will impact your data centers and supply centers in real-time. The AI Accelerator is now available through the IBM Chief Data Officer website. The Accelerator leverages IBM resources such as IBM Analytics University, IBM Design Thinking Workshops, and IBM Cloud and Cognitive Garages, located across the globe, to enable clients to replicate the above capabilities. Visit ibm.com/analytics/chief-data-officer to select your showcases for replication today.
29/7/2024
The App Store is every iOS developer’s best friend until your app is rejected, and then it quickly becomes your enemy. Ensuring your app will be accepted by the App Store review process before submission is essential for every app developer. A rejected app can not only be a bad finish to a smooth development process but it can also cause unnecessary delays. Apple clearly outlines in its App Store Review Guidelines a total of twenty eight areas for consideration to ensure your app is accepted and not rejected. For developers new to iOS or unfamiliar with the App Store Review Guidelines, this will provide an introduction to common reasons for rejection and how to ensure your app is accepted. The key areas every app is reviewed on are: The user interface (UI) The user experience (UX) All the application features The functionality of the app The reasons for an app’s rejection are varying and represented across the four key areas listed above, however the following detailed reasons are the most common culprits. “More information needed” more information needed According to Apple, the most common reason for rejection, accounting for 14%, was “more information needed”. This occurs when an app is submitted to the App Store for review and the developer does not provide enough information or materials for the app to be tested by the App Store review team. For instance, not providing any additionally needed hardware that pairs with the app like an accessory will result in a failed submission. Additionally, if the app requires a special environment, it is necessary to send a video demo showing the app’s functionality in this unique environment. The App Store team will not seek out a beautiful mountain range to test your panorama landscape app, it’s your role as a developer to show them your app in action! “Exhibit bugs” exhibit bugs An astonishing 8% of apps are rejected because they still “exhibit bugs”. These problems must be addressed, tested, and solved before you submit your app to the App Store. Any issues related to long load times or crashes will be grounds for rejection. It is important that you extensively test every feature and each screen in a comprehensive manner amongst your dedicated team of developers. An effective method for testing any bugs is also through a beta version released to a limited audience. These users/testers can either be friends and family of the client or ideally potential early adopters of the app. Not complying with Apple’s Developer Program License Agreement not complying with Apple’s Developer Program License Agreement Developer’s failing to comply with Apple’s ‘Developer Program License Agreement’ account for 6% of total app rejections. This agreement is a legal document between the developer and Apple with the purpose of detailing the allowable channels of distribution, which are outlined as: “ (1) through the App Store, if selected by Apple, (2) through the VPP/B2B Program Site, if selected by Apple, (3) on a limited basis for use on Registered Devices (as defined below), and (4) for beta testing through Apple’s TestFlight Program.” Poor UI poor UI Also accounting for 6% of rejections is an inability to meet Guideline 10.6 in the UI section outlined in the App Store Review Guidelines. The guideline says, “If your user interface is complex or less than very good, it may be rejected”. This is a challenging reason for rejection because developers are unsure exactly what needs to be fixed or changed. Developer’s first test should be ensuring their app’s UI reflects Apple’s resource on ‘Designing Great Apps’, which it says allows you to, “build the polished, engaging, and intuitive apps that Apple customers expect”. Additionally, Apple clearly outlines the user interface specifications in their iOS Human Interface Guidelines to ensure consistency and ease of use. Metadata issues metadata issues Lastly, 5% of apps are rejected for not complying with Guideline 3.3 under the ‘Metadata’ section. The guideline says, “Apps with names, descriptions, screenshots, or previews not relevant to the content and functionality of the App will be rejected”. This can take the form of misleading information or inconsistencies between the description and the functionality of the app. “Other reasons” other reasons Importantly, in total 42% of apps are rejected for what Apple described as “Other Reasons”, each reason accounting for less than 2% of that total. While there are some recurring reasons that apps are rejected, the vast majority of rejections are from unique reasons often specific to that app or that developer. 10 of the most popular additional reasons for rejection are outlined below: Use of the word “beta”, “test” or “demo” , indicating an unfinished app. If the .ipa file for app submission is larger than 4GB. Mentioning or advertising rival platforms such as Windows or Android. It doesn’t have to be a direct advertisement, but be careful with app icons too. Misuse of trademarks or logos, especially Apple’s. Linking to outside payment schemes, must instead be done through the user’s In-App Purchase (IAP), more information here. Saving your app’s data to the user’s iCloud rather than locally, the iOS Data Storage Guidelines helps developers ensure their app’s data is saved in the right place and efficiently. Repeating an already saturated function in the App Store but apps that are too niche and serving an extremely limited audience can also be rejected. Absence of privacy policy. Using of harsh language. Privacy violation, such as sharing users’ names, photos, etc. Familiarize yourself with this guide and Apple’s to ensure your app is accepted on the first submission! And remember that should you decide to partner with us we will guarantee the approval of your app.
29/7/2024
One of the most frequent questions we get is regarding one of the most important decisions an app owner must make – how to make money with your app. In this first post of our “App Monetization” series we will discuss the first decision you will have to make: Should I make my app free or paid? Let’s start with the obvious: if you have a paid app, you are guaranteed to earn money on every single user; if you have a free app, you will certainly get more downloads (sometimes 1,000 times more), but you will live with the hope of earning money on only some of the users. Is living with this hope of income worse than having guaranteed income? Turns out not at all! According to a report by Distimo, the total App Store profit revenue from paid apps accounts for only 24%. The revenue from in-app purchases, made inside of paid apps, account for another 5%, and the revenue from in-app purchases from free apps account for 71% of profit revenue. Besides immediate revenue, you should also consider several other things, including app reviews, user commitment and competition. App reviews If your app is free, users won’t lose anything by downloading it and users generally will have lower expectations. Hence, there is a greater chance of getting a good review for the quality of the app and a lesser chance of getting a bad review, simply because users didn’t lose any money on the app. The simple logic you need to remember is that the higher the price of the app, the more users will expect from the app. If the app doesn’t deliver, be prepared to receive harsh reviews. User commitment With the free app you will certainly get more downloads, however many of the users will download the app simply out of curiosity. These users may have no real interest in the app at all. Hence, if your goal is to retain users or get users that are actually interested in your app, then a paid app might be a better option. Competition Before you decide on the price of your app, make sure you research your competition. How do similar apps earn money? Besides your competition, you also need to understand user needs. For example, with one of the first apps we ever built, LSAT Triangle (helped students get into law school), we were able to set the price at $10. This is because ten bucks is considered nothing for a chance of getting into a better law school. Seems like free app is the way to go So you want great reviews, you want to get as many users as possible, and you see that all your competitors have free apps – does that mean you should make the app free? No. First, make sure you have a strategy for how to make money on ads or in-app purchases. If you don’t think users would be willing to buy anything inside the app or you don’t expect to have enough users to earn money on ads – don’t expect to earn money with a free app. Additionally, remember that higher priced apps allude to higher quality.
29/7/2024
The app development landscape is a testament to innovation, continually evolving with the advent of new technologies and user demands. As we delve into the latest app development trends, it becomes clear that the future of app development is not just about creating apps but crafting experiences that seamlessly integrate into our daily lives. Here’s a look at some of the most exciting trends that are currently shaping the app development world. The Rise of IoT and Wearable Integration The Internet of Things (IoT) is transforming how we interact with the world around us, making our environments smarter and more responsive. From smart homes to connected healthcare devices, IoT integration is opening new frontiers for app developers. Similarly, the surge in wearable technology, from fitness trackers to smartwatches, is creating opportunities for apps that offer more personalized and health-focused experiences. Augmented Reality and Virtual Reality: A New Dimension of Interaction Augmented Reality (AR) and Virtual Reality (VR) are also among latest app development trends. These technologies are redefining user engagement, offering immersive experiences that blur the lines between the digital and physical worlds. From gaming to education, AR and VR are expanding the possibilities of app development, allowing users to explore, learn, and interact in ways previously unimaginable. On-Demand Apps: Convenience at Your Fingertips The success of apps like Uber and Airbnb has paved the way for the on-demand economy, where convenience is king. On-demand apps are also among the latest app development trends and they are expanding into various sectors, including food delivery, healthcare, and professional services, providing users with instant access to products and services.
29/7/2024
The convenience of managing financial transactions on-the-go has been revolutionized by payment apps. They have not only simplified the way we handle money but have also provided a secure and efficient means of conducting financial interactions from our smartphones. Let’s explore how these apps have changed the financial landscape. The Beginnings The journey of payment apps began with the basic functionality of transferring money between bank accounts. Early examples included simple SMS-based services that allowed users to send money using text messages. These were rudimentary yet groundbreaking, setting the stage for the sophisticated systems we use today. Integration with Mobile and Internet Banking As smartphones gained popularity, banks and financial institutions began to integrate their services with mobile and internet banking. This integration allowed for the creation of dedicated payment apps that offered users features like checking balances, transferring money, and paying bills—all from their mobile devices. Rise of Peer-to-Peer (P2P) Payment Systems The next significant phase in the evolution of payment apps was the development of peer-to-peer (P2P) payment systems, such as PayPal, Venmo, and Square Cash. These apps made it possible to send money directly to others, splitting bills, paying for services, or even sharing gifts without needing cash or checks. The Advent of Mobile Wallets Mobile wallets like Apple Pay, Google Wallet, and Samsung Pay marked a transformative phase in payment apps. These platforms allowed users to store their credit card information securely and make payments directly from their phones, essentially turning smartphones into digital wallets. This technology used Near Field Communication (NFC) to communicate with payment terminals, enhancing the ease and security of transactions. Cryptocurrency and Blockchain Integration The integration of cryptocurrencies and blockchain technology represents the latest frontier for payment apps. Apps like Coinbase and Binance facilitate the buying, selling, and storing of cryptocurrencies, while others incorporate blockchain to improve security and transparency in transactions. Global Expansion and Financial Inclusion Payment apps have also played a crucial role in financial inclusion, providing services to unbanked and underbanked populations around the world. Apps like M-Pesa in Kenya have been pivotal in allowing access to financial services through simple mobile devices, proving that they can have a profound social impact. The Future of Payment Apps Looking forward, the evolution of payment apps is likely to involve more integration with other technologies like artificial intelligence (AI) and machine learning, which will further personalize and secure user experiences. The rise of the Internet of Things (IoT) is also expected to integrate payment apps more seamlessly into our daily lives, enabling transactions through more devices. The evolution of payment apps (much like the evolution of F&B apps) showcases a journey from simple transaction tools to comprehensive financial solutions that encompass a wide array of services. Through our expertise in app development, we can help you create an app that stands out in the ever-evolving financial landscape. Reach out to us, and let’s start building the future of financial transactions together.
29/7/2024
